Nothing new in this movie (here are the ten episodes on youtube: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10). The main target of a company is its profit: we knew it. But is the main target of a company also our main target? Do we care how the company makes profit, or as long as we live well we don’t?
Many Germans didn’t know about lagers during the WWII. Were their lives affected by the presence of lagers in Poland? Of course not. Nowadays, around 90% of the Soya used to feed EU live stocks comes from where once upon a time the Brazilian rain forest was. From 1975, a rainforest area as big as France plus Portugal has been cut down. Are we affected by the rain forest deforestation? Not (yet?).
Should we give up eating meat everyday to shape our future in a different way? Should we prefer to buy local products instead of imported “all-seasons” fruits and vegetables? Watch the following movie “We Feed the World” and make your choice.
You can become responsible of your choices and try to push the market to more sustainable directions for everybody, not just for big industries and for rich countries. Here is a nice example from Switzerland: farmer associations selling you seasonal products grown in the region you live.
Otherwise, you can be like the odd and tragicomic Pioneer Hi-Bred production-director in Romania, Karl Otrok: introducing hybrid seeds from his company to local farmers (obliged to use them by the infamous market-laws) but personally preferring the taste of the native Romanian products.
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